Retail Market
Experience-led concepts, retailer expansion and AEIs continue to shape retail differentiation and competitiveness.
Retail sales grow 3.7% in 1Q2026
Malaysia's retail sector sustained its growth momentum in 1Q2026, with retail sales growing 3.7% y-o-y.
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Retail sales grew 3.7% y-o-y in 1Q2026, lifted by Chinese New Year and Hari Raya festive spending plus STR and SARA cash aid.
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Tourism added support — 10.7 million foreign visitor arrivals benefited urban and tourism-oriented retail.
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A larger RM 15 bil STR/SARA allocation should keep household spending resilient, especially for lower- and middle-income shoppers.
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The caveat is costs — 2H2026 brings higher fuel, logistics and input costs and broader inflation as a more challenging operating backdrop.
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Retail sales growth of 3.7% y-o-y in 1Q2026 was supported by festive spending during Chinese New Year and Hari Raya Aidilfitri, as well as government cash assistance programmes under STR and SARA. The early distribution of these incentives helped sustain household spending, particularly across grocery, convenience and everyday consumption categories.
Tourism also remained supportive, with Malaysia recording 10.7 million foreign visitor arrivals in 1Q2026, benefiting key urban and tourism-oriented retail destinations.
Looking ahead, retail demand is expected to remain supported by continued government assistance, resilient domestic consumption and the Visit Malaysia Year 2026 campaign. The increased allocation of RM 15 billion under STR and SARA is anticipated to provide continued support for household expenditure, particularly among lower- and middle-income consumers.
Nevertheless, retailers face a more challenging operating environment in 2H2026. Prolonged geopolitical tensions in the Middle East have contributed to higher fuel, logistics, material and operating costs, while inflationary pressures have become increasingly evident across a broad range of goods and services.
Klang Valley
Landlords reposition assets to stay competitive
Asset enhancement initiatives reflect ongoing market repositioning. Despite no major shopping centre openings in 1H2026, landlords continued to invest in asset enhancement initiatives (AEIs) to maintain competitiveness and respond to evolving consumer preferences.
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At The Mines, plans are underway to upgrade canal-front retail spaces with curated F&B offerings, alongside the replacement of Lotus's with Jaya Grocer by end-2026.
New retail projects signal fresh directions
Upcoming developments highlight new retail directions. Several notable retail developments are scheduled to enter the Klang Valley market in 2H2026, including Coalfields Retail Park, Ombak KLCC, 118 Mall and AEON Mall KL Midtown.
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These developments place greater emphasis on experience, placemaking and mixed-use integration, reflecting the evolution of shopping centres into broader lifestyle destinations.
Retailer activities and market signals
Retailer activities and market signals. Expansion across F&B, lifestyle and specialty retail segments underscore retailers' long-term commitment to physical store networks.
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Retailers are adopting a more measured approach towards expansion. While MBO Cinemas ceased operations entirely, store closures in 1H2026 — such as Starbucks, KyoChon and Fuiyoh! It's Uncle Roger — were largely concentrated among underperforming outlets.
Necessity-based retail remained resilient: Jaya Grocer, Village Grocer, NSK Grocer and Lotus's expanded, while Lotus's Malaysia acquired The Food Purveyor for RM 1.7 billion and XL Holdings acquired 34 Giant Mini outlets. The continued earnings growth of 99 Speed Mart, MR D.I.Y. and Eco-Shop highlights sustained demand for value-driven offerings.
Retailers are increasingly differentiating through immersive concepts and IP-driven retail. Recent openings include Miniso Land, Miniso Friends, Southeast Asia's first Godzilla Store, Toys "R" Us's IP-focused flagship store and The Gundam Base Malaysia. AEON360's collaboration with Google Cloud to develop an AI-driven shopping ecosystem signals growing adoption of data-driven technologies.
Retail IPO pipeline signals investor confidence
Growing pipeline of retail-related IPOs signals long-term confidence. Following the successful listings of Empire Sushi, Semico Capital, RT Pastry, Rest N Go and Bentley Music Group, proposed listings of KK Super Mart, EMPG Group and Panda Eyes indicate retailers increasingly leveraging capital markets to fund expansion.
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The proposed IOIPG REIT — comprising retail, office and hotel assets valued at approximately RM 7.6 billion, including IOI City Mall at a proposed consideration of RM 5.1 billion — represents one of the largest potential REIT exercises in recent years.
KIP REIT's acquisition of Setapak Central Mall (514,777 sq ft NLA, 99.9% occupancy) for RM 435 million at a yield of 7.2% underscores continued investor confidence in well-performing retail assets.
Rental and occupancy performance
Rental and occupancy performance. Mega malls continued to command the strongest rental levels, with Mid Valley Megamall, Sunway Pyramid and Pavilion Bukit Jalil recording notable rental growth.
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Mega and regional malls largely sustained occupancy rates above 90%, reflecting strong tenant retention. DA MEN Mall achieved full occupancy following the introduction of Easyhome Mall under a master lease arrangement.
| Retail Mall | Segment | Avg Gross Revenue 2024 (RM psf/mth) | Avg Gross Revenue 2025 (RM psf/mth) | Trend |
|---|---|---|---|---|
| Pavilion Kuala Lumpur | Mega Mall | 31.07 | 31.07 | ▬ |
| Mid Valley Megamall | Mega Mall | 20.17 | 21.31 | ▲ |
| Sunway Pyramid | Mega Mall | 18.53 | 19.51 | ▲ |
| Pavilion Bukit Jalil | Mega Mall | 9.68 | 10.84 | ▲ |
| Suria KLCC | Regional Mall | 45.32 | 44.72 | ▼ |
| The Gardens Mall | Regional Mall | 18.95 | 20.19 | ▲ |
| Sunway Putra Mall | Regional Mall | 7.81 | 7.85 | ▲ |
| The Mines | Regional Mall | 4.76 | 4.48 | ▼ |
| Elite Pavilion Mall | Neighbourhood Mall | 26.88 | 31.25 | ▲ |
| Intermark Mall | Neighbourhood Mall | 10.72 | 11.53 | ▲ |
| 3 Damansara | Neighbourhood Mall | 4.75 | 4.19 | ▼ |
| Subang Parade | Neighbourhood Mall | 5.60 | 5.00 | ▼ |
| Sungei Wang Plaza | Neighbourhood Mall | 4.70 | 5.48 | ▲ |
| DA MEN Mall | Neighbourhood Mall | 2.61 | 1.85 | ▼ |
Source: REITs Annual Report 2024 & 2025
| Retail Mall | Segment | Occupancy Rate 2024 (%) | Occupancy Rate 2025 (%) | Trend |
|---|---|---|---|---|
| Pavilion Kuala Lumpur | Mega Mall | 97.1 | 96.8 | ▼ |
| Mid Valley Megamall | Mega Mall | 98.9 | 99.8 | ▲ |
| Sunway Pyramid | Mega Mall | 97.0 | 97.0 | ▬ |
| Pavilion Bukit Jalil | Mega Mall | 89.7 | 92.3 | ▲ |
| Suria KLCC | Regional Mall | 99.0 | 98.0 | ▼ |
| The Gardens Mall | Regional Mall | 96.1 | 99.1 | ▲ |
| Sunway Putra Mall | Regional Mall | 93.0 | 94.0 | ▲ |
| The Mines | Regional Mall | 79.4 | 85.0 | ▲ |
| Elite Pavilion Mall | Neighbourhood Mall | 97.8 | 97.4 | ▼ |
| Intermark Mall | Neighbourhood Mall | 92.9 | 95.7 | ▲ |
| 3 Damansara | Neighbourhood Mall | 80.0 | 82.1 | ▲ |
| Subang Parade | Neighbourhood Mall | 84.1 | 84.7 | ▲ |
| Sungei Wang Plaza | Neighbourhood Mall | 86.4 | 88.9 | ▲ |
| DA MEN Mall | Neighbourhood Mall | 72.9 | 100* (Masterlease) | ▲ |
* DA MEN Mall achieved full occupancy under Easyhome Mall master lease arrangement. Source: REITs Annual Report 2024 & 2025
Resilient market driven by experience and necessity retail
Stable consumption, active leasing and experiential positioning keep Klang Valley retail broadly resilient despite intensifying supply competition.
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Klang Valley retail market is expected to remain broadly resilient, supported by stable domestic consumption, continued retailer expansion and active leasing. Grocery, convenience and value-oriented retailers are likely to remain key demand drivers. F&B, lifestyle and experiential concepts are also expected to sustain leasing momentum as shopping centres increasingly position themselves as lifestyle destinations.
The upcoming retail supply pipeline is expected to intensify competition. Experience-led concepts, destination placemaking and mixed-use integration are expected to remain key themes. Investment activity is anticipated to remain selective, with investors favouring stabilised assets offering resilient income streams and strong occupancy.
Prolonged geopolitical tensions in the Middle East remain a key external risk. Should these pressures persist, retailers may adopt a more cautious approach towards expansion. Assets that successfully combine essential retail, experiential elements and strong accessibility are expected to be best positioned to sustain occupancy and rental growth.
Johor
Stable retail supply; focus shifts to asset repositioning
Retail supply remains broadly stable, with activity centred on repositioning of existing assets. As of 1Q2026, cumulative retail space supply in Johor stood at approximately 25.7 million sq ft, with overall occupancy at 73.6%.
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The slight improvement in occupancy suggests leasing demand is gradually strengthening. The recent groundbreaking of Coronation Square Mall in May 2026 reflects developer confidence in Johor Bahru's long-term retail prospects, underpinned by the upcoming RTS Link and the JS-SEZ.
Johor Bahru ground-floor rental rates, 2025
Ground floor rental rates, Johor Bahru, 2025
Repositioning defines Johor Bahru retail strategy
Asset enhancement and repositioning are key themes. With limited new supply, the retail sector is shifting focus towards revitalising existing malls and optimising tenant mix.
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Key destinations such as Paradigm Mall, The Mall Mid Valley Southkey and AEON Mall Tebrau City continue to attract established and emerging brands. The F&B segment continues to account for the majority of notable retailer movements.
Major asset developments, 1H2026
- SKS City Mall JBCC: Officially opened 1 May 2026 with ~90% occupancy across 280,000 sq ft NLA; forms part of an integrated mixed-use development comprising the Sheraton Hotel and office spaces.
- Toppen Shopping Centre: Ikano Centres partners with Welton Group to develop two residential towers with circa 1,230 units directly integrated with Toppen and IKEA Tebrau.
- Capital City Mall: Capital World Limited commenced fit-out for Mustafa Centre's first Johor Bahru outlet (~240,000 sq ft), targeting opening before 1Q2027. Mall formerly known as Capital 21.
Cross-border demand and new brands lift Johor outlook
Strengthening leasing demand, new brand entries and sustained Singapore cross-border spending support Johor Bahru's retail momentum.
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Johor Bahru's retail sector is expected to continue gaining traction despite a slow pace of new supply additions, supported by strengthening leasing demand, continued new brand entries and sustained cross-border spending from Singapore, with future improvements in Johor-Singapore connectivity providing additional support.
Malls are expected to place greater emphasis on lifestyle-centric and experiential concepts. Long-term performance will depend on individual malls' ability to adapt to evolving consumer preferences and maintain differentiated positioning within an increasingly competitive landscape.
Penang
Supply stable; waterfront retail concept coming
Supply stable; waterfront retail concept to launch by end-2026. As of 1Q2026, total existing supply of shopping malls in Penang remained stable at 21.1 million sq ft — no new retail supply was introduced compared to 4Q2025.
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The Waterfront Shoppes at The Light Waterfront in Gelugor is scheduled to open in 2H2026, adding approximately 1.0 million sq ft. As part of the 152-acre The Light Waterfront development, it benefits from an integrated ecosystem comprising the Penang Waterfront Convention Centre, hotels, offices, residences and recreational facilities.
In 1Q2026, Penang's overall occupancy eased marginally to 70.5% from 70.9% in 4Q2025. Penang Island declined to 75.9% from 76.4%, while Seberang Perai recorded a modest decrease to 63.4% from 63.7%. Selected localities — Greenlane, Tanjong Tokong and Kepala Batas — recorded occupancy improvements during the quarter.
Retailers keep expanding across Penang
Store expansions reflect continued retailer confidence. Retailers continue to invest in larger and enhanced store formats. Harvey Norman opened its 39th store in Malaysia and fifth in Penang at Gurney Plaza — 25,000 sq ft on Level 3, to be expanded by a further 6,000 sq ft.
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In 2025, monthly average ground floor rental rates in selected prime malls within George Town ranged from RM 2.98 to RM 36.98 per sq ft per month.
Tourism and new waterfront mall shape Penang retail
Tourism activity and the incoming The Waterfront Shoppes support a stable outlook, though new supply may pressure occupancy among established malls.
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Penang's retail market is expected to remain relatively stable in 2H2026, supported by continued tourism activity, MICE-related events and positive spillover from Visit Malaysia 2026. The upcoming opening of The Waterfront Shoppes at The Light Waterfront in 4Q2026 is anticipated to further enhance the state's retail offerings.
However, the introduction of new retail supply may intensify competition among established malls on Penang Island, potentially placing short-term pressure on occupancy and rental performance. Rising operating costs may prompt operators to focus on experiential retail, tenant mix optimisation and asset enhancement initiatives.
Sabah
Sabah retail supply and occupancy stable
Retail supply and occupancy remained steady. As of 1Q2026, total existing retail space in shopping malls in Kota Kinabalu remained steady at approximately 6.1 million sq ft, with overall occupancy at 78.3%.
Sabah retail shifts to lifestyle formats
Retail development shifts towards differentiated lifestyle formats. Arena Borneo Sdn Bhd (TBMC Group) introduced Marche Kota Kinabalu in Kolombong along Jalan Tuaran — a premium open-air lifestyle concept mall featuring a three-storey boutique retail and fitness hub, flagship standalone premises and dedicated F&B spaces.
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The Hill @ Damai by Bina Indah Development Sdn Bhd, located along Jalan Bersatu within the Damai / Luyang residential enclave, is positioned as a placemaking and lifestyle-commercial destination with healthcare-supportive attributes, including a purpose-built cardiac centre in a future phase.
F&B and edutainment dominate tenant mix
F&B and family edutainment dominate tenant activity, 1H2026. Oriental Kopi made its debut in the local dining scene with its first outlet at Suria Sabah Shopping Mall.
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Fatty Lai Crab Pot — a China-born brand with more than 500 outlets worldwide — launched its first Malaysian outlet at Imago Shopping Mall. Imago also welcomed McDonald's, A&W, Enso Teppanyaki, Osote and Gohson Coffee. The Parenthood, recognised as Malaysia's first London-themed indoor playground, debuted at Imago, while the upgraded Kidzooona reopened at Suria Sabah.
Stable but tourism headwinds temper Sabah's outlook
Established malls and destination schemes anchor performance, while elevated aviation fuel costs and reduced flight routes pose risks to tourist-driven footfall.
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Moving into 2H2026, the Sabah retail market is expected to remain broadly stable. Performance is likely to remain concentrated within established malls and destination-oriented schemes, particularly those offering strong F&B, lifestyle, family entertainment and daily-needs retail.
The outlook is subject to external headwinds, particularly prolonged geopolitical tensions and elevated aviation fuel prices, which have contributed to the scaling down or suspension of selected direct flight routes into Kota Kinabalu. This may moderate tourist arrivals and visitor spending, particularly for retail schemes more reliant on tourism-related footfall.